By Peter Crescenti In the previous issue, I talked about preparing your boss, client, or colleague for a media interview. I stressed a few things that are crucial to their success, things that, when fully digested, will ensure a performance that will prompt the reporter to come back the next time there’s a story in [...]
by Valerie Esposito PRPLI board member Valerie Esposito sat down with Melissa Kuehnle, director of communications and external relations at St. Joseph’s College (SJC), for a Q&A about how an art major found her niche in the public relations field. Read on to find out how all roads can lead to PR. VE: What major/program [...]
Something to Sneeze At Before she created her OWN television network, Oprah Winfrey hosted a daily show at 4 p.m. If you invented a product, you wanted it to be picked as one of her “favorite things,” and if you authored a book, you wanted it to be chosen for her book club. If Oprah [...]
By William Krol Although it didn’t pan out, I was presented recently with a potential freelance project that was to be copy edited using British English. It got me to thinking about why there are differences in English depending on which side of the Atlantic you live. The two variants each have their own nuances, [...]
She said... Employee Newsletters are Great Investments... When I started my position at Certilman Balin almost 18 years ago, I sat at an empty desk. It was my job to create my job. One of the first things I did was to create a newsletter to foster internal communications. I would write simple updates and send [...]
By Bill Krol Q: What’s a pronoun? A: A noun that’s lost its amateur status. Rimshot. Sorry. A pronoun is a set of words that can be used in place of other words. Without them, we are left with sentences that are inelegant at best: The zombies were on the rampage for more brains, so [...]
Rockville Centre resident and Hofstra professor Kara Alaimo has written a book titled Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication that was published by Routledge in August. The book offers a modern guide on practicing public relations and strategic communication around the globe. Drawing upon interviews with public [...]
By Cassandra Rowan In today’s world of constantly evolving technology, it’s no surprise that social media companies are working to one-up each other to stay relevant. A common trend across most platforms is the development of live streaming video. What is live streaming? Video live streaming is broadcasting video in real time. No editing. No re-do. You simply choose [...]
The PRPLI Summer 2016 Newsletter is here! Click to read / download:
Media That’s Truly Social . . . I like this organization’s website redesign. It’s welcoming, and it gives each of us an opportunity to write something about ourselves, and as a result, to learn more about each other. Very often the only impression we have of our peers is the face that is presented in [...]
