The Fall 2017 Newsletter is here! Download now! Dear Friends, I am very proud and honored to assume the role of president of Public Relations Professionals of Long Island. I look forward to working with the new board to deliver the best programming and events for our membership. You’re the reason why we’re the premier [...]
By Cassandra Rowan You’ve developed a presence on social media, but now you need to manage that presence. Social media requires time, a plan, and effort to ensure that it is engaging and achieving its purpose. So the question is, should you go at it alone or should you build a team to help you [...]
By William Krol “Verbification” sounds like something hipsters do when they move into a rundown neighborhood, but it’s not. “Verbification” or “verbing a noun” is the process of taking an innocent noun that’s minding its own business quietly expressing itself as an “entity, quality, state, action, or concept”  and – bam! – turning it [...]
I am a product of the Warriner’s English Grammar and Composition books, which helped me with my major in college – English. George isn’t a fan of English majors or, heaven forbid, those with PhDs in English. Yet in our home, as you can imagine, we talk a lot about words. Sometimes we even argue [...]
As a PR pro you’re going to be doing lots of writing, and there’s only one way to get good at it, and that’s to write.
Being a good businessperson isn’t enough. Kroc’s talent was his ability to spot trends and a talent for translating those trends into a marketable design.
A current monster in the world of online messaging is Twitter. It is increasingly pervasive and a double-edged sword for public relations professionals.
If this was my friend telling me to create a personal Snapchat account, I might say “Sign me up!” But this isn’t coming from a friend, this is coming from upper management.
It seems that a topic du jour is that fake news is infiltrating mainstream reporting. Well, maybe not exclusively mainstream media outlets, but surely across the Internet and blog-o-sphere.
PRPLI member Jillian Eisman recently made headlines around the world after donating an important piece of history – one that she discovered, interestingly enough, at a local garage sale.