She said... Employee Newsletters are Great Investments... When I started my position at Certilman Balin almost 18 years ago, I sat at an empty desk. It was my job to create my job. One of the first things I did was to create a newsletter to foster internal communications. I would write simple updates and send [...]
By Greg Demetriou Hosting the Olympics, although noteworthy and spectacular in and of itself, presented some significant public relations challenges for Rio de Janiero, Brazil. Bad coverage started even before the games began. There were reports of severely polluted waters, inferior housing for the athletes, and then the pool water turned green and smelled like “farts,” [...]
By Bill Krol Q: What’s a pronoun? A: A noun that’s lost its amateur status. Rimshot. Sorry. A pronoun is a set of words that can be used in place of other words. Without them, we are left with sentences that are inelegant at best: The zombies were on the rampage for more brains, so [...]
Rockville Centre resident and Hofstra professor Kara Alaimo has written a book titled Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication that was published by Routledge in August. The book offers a modern guide on practicing public relations and strategic communication around the globe. Drawing upon interviews with public [...]
By Cassandra Rowan In today’s world of constantly evolving technology, it’s no surprise that social media companies are working to one-up each other to stay relevant. A common trend across most platforms is the development of live streaming video. What is live streaming? Video live streaming is broadcasting video in real time. No editing. No re-do. You simply choose [...]
Media That’s Truly Social . . . I like this organization’s website redesign. It’s welcoming, and it gives each of us an opportunity to write something about ourselves, and as a result, to learn more about each other. Very often the only impression we have of our peers is the face that is presented in [...]
By Williams Ekinam Software like idealware (idealware.org) which offers comprehensive resources and guides. Second, select a fundraising software that offers many of the functionalities that will maximize your success, such as custom-branded buttons like “Donate” and “Thank you,” as well as recurring donations capabilities, among others. Heather Mansfield, a nonprofit researcher and publisher, in her [...]
Pei-Sze Cheng is an Emmy Award-winning investigative journalist for WNBC TV (NBC 4 New York). She first joined the station in 2005 as a general assignment reporter and has covered some of New York’s biggest stories such as Hurricane Sandy (known unofficially as “Superstorm Sandy”) and the Sandy Hook school shooting.
For the third column in this series, PRPLI members were surveyed if they had a master’s degree and in what concentration. They were asked about how they valued their advanced degree and how applicable were the courses they took for their advanced degrees in fulfilling their job description.