Newsletter Fall 2016

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Newsletter Fall 2016 – Action / Reaction – Falling From Mount Olympus

By |2017-02-03T13:55:28-05:00September 24th, 2016|Newsletter, Newsletter 2016, Newsletter Fall 2016|

By Greg Demetriou Hosting the Olympics, although noteworthy and spectacular in and of itself, presented some significant public relations challenges for Rio de Janiero, Brazil. Bad coverage started even before the games began. There were reports of severely polluted waters, inferior housing for the athletes, and then the pool water turned green and smelled like “farts,” [...]

Newsletter – Fall 2016 – Adapting PR Strategies for Different Global Markets

By |2017-02-03T13:55:28-05:00September 24th, 2016|Newsletter, Newsletter 2016, Newsletter Fall 2016|

Rockville Centre resident and Hofstra professor Kara Alaimo has written a book titled Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication that was published by Routledge in August. The book offers a modern guide on practicing public relations and strategic communication around the globe. Drawing upon interviews with public [...]