Newsletter 2017 – Action/Reaction – The Race To End All Races
By Greg Demetriou Campaign 2016 has been completed by the time you read this, and the country has elected a new president. As it always happens, some are happy and others dejected. What follows is a look at the campaigns themselves, and the good, the bad, and the ugly of each. To recap such a [...]
Newsletter Winter 2017 – The Art of the Interview: Delivering a Winning Performance
By Peter Crescenti In the previous issue, I talked about preparing your boss, client, or colleague for a media interview. I stressed a few things that are crucial to their success, things that, when fully digested, will ensure a performance that will prompt the reporter to come back the next time there’s a story in [...]
Winter 2017 – PRPLI Member Spotlight: Q&A with Melissa Kuehnle
by Valerie Esposito PRPLI board member Valerie Esposito sat down with Melissa Kuehnle, director of communications and external relations at St. Joseph’s College (SJC), for a Q&A about how an art major found her niche in the public relations field. Read on to find out how all roads can lead to PR. VE: What major/program [...]
Newsletter Winter 2017 – He Said She Said
Something to Sneeze At Before she created her OWN television network, Oprah Winfrey hosted a daily show at 4 p.m. If you invented a product, you wanted it to be picked as one of her “favorite things,” and if you authored a book, you wanted it to be chosen for her book club. If Oprah [...]
Newsletter Winter 2017 – Tally-Ho and All That Jazz
By William Krol Although it didn’t pan out, I was presented recently with a potential freelance project that was to be copy edited using British English. It got me to thinking about why there are differences in English depending on which side of the Atlantic you live. The two variants each have their own nuances, [...]
Newsletter 2016 – He Said, She Said
She said... Employee Newsletters are Great Investments... When I started my position at Certilman Balin almost 18 years ago, I sat at an empty desk. It was my job to create my job. One of the first things I did was to create a newsletter to foster internal communications. I would write simple updates and send [...]
Newsletter Fall – 2016 – Observations – Pronouns and the Singular “They”
By Bill Krol Q: What’s a pronoun? A: A noun that’s lost its amateur status. Rimshot. Sorry. A pronoun is a set of words that can be used in place of other words. Without them, we are left with sentences that are inelegant at best: The zombies were on the rampage for more brains, so [...]