The Professional

…And We’re Off!

By |2024-08-22T16:53:49-04:00August 22nd, 2024|The Professional|

2024-2025 President's Message | Theresa Jacobellis Some people celebrate Christmas in July, but at PRPLI, we observe New Year’s in August. Our membership year renews on July 1, and our new board kicks off PRPLI’s new year after meeting for a marathon planning session to map out programs and activities. This year, I’m honored [...]

The Rise of B2B Influencer Marketing

By |2024-07-06T21:15:48-04:00February 7th, 2024|The Professional|

In recent years, influencer marketing has become a powerful tool for brands to connect with their target audience, build credibility, and boost sales. While traditionally associated with consumer-oriented products, there has been a noticeable shift in the landscape – B2B brands are now recognizing the potential of influencer marketing to elevate their presence in [...]

PRPLI Spreads Holiday Cheer with Donation to the Book Fairies

By |2024-06-17T19:20:27-04:00December 6th, 2023|The Professional|

The Public Relations Professionals of Long Island (PRPLI) sprinkled a bit of “reading magic” upon children from under-resourced communities on Long Island with its recent donation of 50 copies of the The Boy with the Faster Brain to the Book Fairies organization. 

Competing in a Triathlon is Like Running a PR Firm

By |2024-06-17T19:57:46-04:00September 28th, 2023|The Professional|

Like running a PR business, success in triathlons doesn't come easy. It requires dedication, planning, and continuous learning. Both are constantly evolving, and staying up to date with the latest trends and techniques is crucial for success.

An Awards Luncheon for the Books

By |2024-07-06T21:16:35-04:00May 25th, 2023|The Professional|

PRPLI honored six outstanding public relations professionals at its Annual Awards Luncheon. Fellow pros, honorees, their colleagues, and loved ones gathered at Westbury Manor on Wednesday, May 17 to recognize the achievements and success of the 2023 award recipients.  In addition to the six awards honorees, the luncheon recognized Kayla McKechnie, the 2023 PRPLI [...]

Perspectives From a New PR Professional

By |2024-07-06T21:17:11-04:00May 11th, 2023|The Professional|

Guest Blog by Sarah Logan, Communications Coordinator, IPRO Where I Started When I started my internship last summer with IPRO, I hadn’t anticipated the wealth of knowledge that I’d gain with the experience. I had just graduated college with an eagerness to get a career started, and IPRO was the perfect starting line. To [...]

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