The Professional

On Receiving the Lifetime Achievement Award by Hilary JM Topper, MPA

By |2024-04-23T09:35:28-04:00April 23rd, 2024|The Professional, Uncategorized|

I am truly grateful to the nominating committee and PRPLI for recognizing my hard work and dedication to the community. It’s been a long and challenging road. Let me tell you a little bit about myself. For starters, I put myself through college. I had no assistance from my family and was told to [...]

The Rise of B2B Influencer Marketing

By |2024-02-07T18:53:27-05:00February 7th, 2024|The Professional|

In recent years, influencer marketing has become a powerful tool for brands to connect with their target audience, build credibility, and boost sales. While traditionally associated with consumer-oriented products, there has been a noticeable shift in the landscape – B2B brands are now recognizing the potential of influencer marketing to elevate their presence in [...]

PRPLI Spreads Holiday Cheer with Donation to the Book Fairies

By |2023-12-06T19:04:02-05:00December 6th, 2023|The Professional|

Left to right: PRPLI’s Julie Allegreti and Lauren DelGuidice with Book Fairies Executive Director Eileen Minogue and Tommy DiMisa, creator of Philanthropy in Phocus podcast. The Public Relations Professionals of Long Island (PRPLI) sprinkled a bit of “reading magic” upon children from under-resourced communities on Long Island with its recent donation of 50 copies [...]

AI in PR: My Journey from Reluctance to Realization

By |2023-11-21T21:16:30-05:00November 15th, 2023|The Professional|

Guest Blog by Diana Bassett, PRPLI Treasurer and Founder and President of Diana Bassett Public Relations On September 26, PRPLI hosted our first event of the 2023-2024 year: AI Tools for PR Pros featuring Peter Shankman, [...]

Competing in a Triathlon is Like Running a PR Firm

By |2023-09-28T14:51:26-04:00September 28th, 2023|The Professional|

Guest Blog by Hilary JM Topper, MPA, PRPLI Board of Directors, President of HJMT Public Relations Inc., Chief Curator at HJMT Media Company LLC, Host of Hilary Topper on Air, Triathlete, Certified USA Triathlon Coach, USMS Swim Coach, and RRCA Running Coach I started HJMT Public Relations back in 1992 after working for several [...]

PRPLI President, Theresa Jacobellis on Hilary Topper on Air

By |2023-07-31T13:21:22-04:00July 30th, 2023|News, The Professional|

In the most recent episode of Hilary Topper on Air, Theresa Jacobellis, President of PRPLI, joins Hilary Topper. During the interview, Theresa gives an overview of the Public Relations Professionals of Long Island and the important role it plays in the professional community. Click here to listen to the interview.

An Awards Luncheon for the Books

By |2023-05-25T13:26:06-04:00May 25th, 2023|The Professional|

PRPLI honored six outstanding public relations professionals at its Annual Awards Luncheon. Fellow pros, honorees, their colleagues, and loved ones gathered at Westbury Manor on Wednesday, May 17 to recognize the achievements and success of the 2023 award recipients.  In addition to the six awards honorees, the luncheon recognized Kayla McKechnie, the 2023 PRPLI [...]

Perspectives From a New PR Professional

By |2023-05-11T17:14:24-04:00May 11th, 2023|The Professional|

Guest Blog by Sarah Logan, Communications Coordinator, IPRO Where I Started When I started my internship last summer with IPRO, I hadn’t anticipated the wealth of knowledge that I’d gain with the experience. I had just graduated college with an eagerness to get a career started, and IPRO was the perfect starting line. To [...]

Leveling Up Your Career in PR

By |2023-06-01T21:27:03-04:00April 28th, 2023|The Professional|

Sponsored by Hofstra University  Earn a 30-Credit Master's in Public Relations within as little as three semesters, no GRE required As any public relations professional knows, strategic communications leaders are some of the most critical team members in any organization. A company’s relations with the media, community, and its clients speak volumes. A great [...]

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