In a little over a month, we will be at the Westbury Manor attending the 29th Annual PRPLI Awards Dinner. Leading up to the Awards Dinner, we’ll be highlighting each of our honorees and asking them questions so we can get to know them better. First up is our Rising Star Honoree, Kevin Wilkinson, [...]
One moment everything is fine; next your company is facing a crisis. It could be a sexual harassment claim, food poisoning, labor strike, data breach, crime or accident on your property or any number of other possible bad situations that can affect your business.
The Summer 2018 Newsletter is here! Download now! Dear PRPLI Colleagues, Wow! It is hard to believe that my first year as president is coming to a close. As I review the past year, I am proud of the opportunities we have provided for our members, programs we produced, and recognitions we gave to our [...]
By William Krol I missed the deadline for turning in my column for the newsletter, stymied that I could not think of a topic I had not tackled previously. As I drafted a placating email to Louise, I wanted to explain that I had “racked” my brain trying to come up with a subject … [...]
By Krista Giannak Emily Ngo covers national politics at Newsday. As a White House Washington bureau reporter, Ngo covered President Donald Trump’s first year in office, and she previously followed both Trump and former Secretary of State Hillary Clinton on their 2016 presidential campaign trails. Other career highlights also include political analysis on NPR, MSNBC, [...]
On May 19, 2018, the royal wedding of Prince Harry and Meghan Markle captured our hearts and attention. In the midst of our troubled world, even an inkling of a real-life fairy tale warmed our hearts. Many of us grew up reading fairy tales such as the Princess and the Pea. That was about a [...]
The Spring 2018 Newsletter is here! Download now! Dear PRPLI Colleagues, As I write this letter, the sun is shining, we haven’t had a snow storm in over a week, the temperatures are rising, and the forsythias are in bloom. So I guess spring has finally come to Long Island. Spring brings some of the [...]
By Ellen Christie In the winter edition of The PRofessional, Ellen discussed trends in color and feel, and skill sets. If you missed that article, you will find it at https://prpli.org/members-only/newsletter/. Trend Watch Staying on top of changing trends will continue to be the order of the day. That will probably require more research than [...]
Psychology of PR and Marketing, a Neuromarketing Conversation with Joanne Bloomfield, FCIM, February 28, 2018 By Heather M. Edwards Neuromarketing is essentially a marketing research discipline, the results of which can be translated into a real-world environment, according to neuromarketing expert Joanne Bloomfield, FCIM, president of The Marketing Boutique and PRPLI guest speaker. In her [...]
Interview by Krista Giannak As an Emmy and Edward R. Murrow Award winner, Drew Scott spent 20 years as a reporter and anchor at News 12 Long Island, retiring in 2017. Scott’s previous positions have included founding news director at WLNY Channel 55 and Washington, DC, correspondent for Tribune Broadcasting. Currently, Scott can be heard [...]
