Monthly Archives: December 2016

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Newsletter Winter 2017 – The Art of the Interview: Delivering a Winning Performance

By |2017-02-03T13:55:28-05:00December 5th, 2016|Newsletter, Newsletter 2017, Newsletter Winter 2017|

By Peter Crescenti In the previous issue, I talked about preparing your boss, client, or colleague for a media interview.  I stressed a few things that are crucial to their success, things that, when fully digested, will ensure a performance that will prompt the reporter to come back the next time there’s a story in [...]

Winter 2017 – PRPLI Member Spotlight: Q&A with Melissa Kuehnle

By |2017-02-03T13:55:28-05:00December 4th, 2016|Newsletter, Newsletter 2017, Newsletter Winter 2017|

by Valerie Esposito PRPLI board member Valerie Esposito sat down with Melissa Kuehnle, director of communications and external relations at St. Joseph’s College (SJC), for a Q&A about how an art major found her niche in the public relations field. Read on to find out how all roads can lead to PR. VE: What major/program [...]

Newsletter Winter 2017 – He Said She Said

By |2016-12-19T15:27:59-05:00December 4th, 2016|Newsletter, Newsletter 2017, Newsletter Winter 2017|

Something to Sneeze At Before she created her OWN television network, Oprah Winfrey hosted a daily show at 4 p.m. If you invented a product, you wanted it to be picked as one of her “favorite things,” and if you authored a book, you wanted it to be chosen for her book club. If Oprah [...]