Spring 2015: PRPLI Spotlight on Wendy O’Neill
After a long career in a variety of industries including fashion/manufacturing, hospitality, and healthcare, Wendy O’Neill, now an assistant vice president with Astoria Bank, is facing a new challenge – the empty nest syndrome! She and husband, Mike, enjoyed raising their three daughters who were very involved in sports and school activities that kept their [...]
Winter 2015: Navigating the Stormy Waters of Social Media
The concept of “social media” began way before Facebook and Twitter. CompuServe, one of the first Internet providers, began in 1969. The Bulletin Board System (BBS) was invented in 1978 as a way for like-minded individuals to communicate with each other. It wasn’t until 1997 and the creation of SixDegrees.com that social media as we [...]
Winter 2015: PRPLI Spotlight on Valerie Zurblis
Reflecting back to her childhood dreams in North Central New Jersey, Valerie Zurblis says that she innately must have wanted to be in the news field. As a child of 7 or 8, she recalls, she put together her own neighborhood newspaper; that seemed to set the stage for what she was going to do [...]
Winter 2015: The Aging of the Press Release
The rise of social media, the dependence on the Internet, and the endless technology that is available right at our fingertips has shaped the way our world now communicates. To keep up with this ever-evolving world of communications, the public relations industry has had to make many strategic changes to its tactics, approaches, platforms and [...]
Winter 2015: Social Media Monitoring: What to Know Before You Apply for a Job
Searching for job openings and getting leads from friends and associates is a standard practice in the process of job hunting, but employers are using it for other reasons. In recent years, companies have begun viewing job applicants’ social media pages and screening applicants based on what they’ve shared with the world. This practice may [...]