Newsletter Winter 2015

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Winter 2015: Navigating the Stormy Waters of Social Media

By |2017-02-03T13:55:33-05:00January 1st, 2015|Newsletter, Newsletter 2015, Newsletter Winter 2015|

The concept of “social media” began way before Facebook and Twitter. CompuServe, one of the first Internet providers, began in 1969. The Bulletin Board System (BBS) was invented in 1978 as a way for like-minded individuals to communicate with each other. It wasn’t until 1997 and the creation of that social media as we [...]

Winter 2015: The Aging of the Press Release

By |2017-02-03T13:55:34-05:00January 1st, 2015|Newsletter, Newsletter 2015, Newsletter Winter 2015|

The rise of social media, the dependence on the Internet, and the endless technology that is available right at our fingertips has shaped the way our world now communicates. To keep up with this ever-evolving world of communications, the public relations industry has had to make many strategic changes to its tactics, approaches, platforms and [...]

Winter 2015: Social Media Monitoring: What to Know Before You Apply for a Job

By |2017-02-03T13:55:34-05:00January 1st, 2015|Newsletter, Newsletter 2015, Newsletter Winter 2015|

Searching for job openings and getting leads from friends and associates is a standard practice in the process of job hunting, but employers are using it for other reasons. In recent years, companies have begun viewing job applicants’ social media pages and screening applicants based on what they’ve shared with the world. This practice may [...]

Winter 2014: Exploring PR for Professional Services

By |2017-02-03T13:55:34-05:00January 1st, 2014|Newsletter, Newsletter 2014, Newsletter Winter 2015|

Public relations for professional services is “A Matter of Trust,” as the Billy Joel song says. Sharing the accounting perspective are Marketing Manager Elena Mikoleski and Director of Marketing Frank Vitale at Grassi & Co., a full service accounting and business consulting firm with offices in Jericho and Manhattan. Debra Scala Giokas, director of marketing [...]