Samantha Bancroft Archives - Public Relations Professionals of Long Island

Summer 2015: Storytelling: A Marketer’s Tool

By PRPLI|2017-02-03T13:55:33-05:00June 9th, 2015|Newsletter, Newsletter 2015, Newsletter Summer 2015|

By Samantha Bancroft Stories are a timeless fundamental to how human beings communicate, and the right story has the power to entertain and capture attention in just a few minutes. With this in mind, knowing and understanding your client’s true and inspiring story is one of the most important things to any successful communications relationship, [...]

Winter 2015: The Aging of the Press Release

The rise of social media, the dependence on the Internet, and the endless technology that is available right at our fingertips has shaped the way our world now communicates. To keep up with this ever-evolving world of communications, the public relations industry has had to make many strategic changes to its tactics, approaches, platforms and [...]