Sponsored by Hofstra University
Earn a 30-Credit Master’s in Public Relations within as little as three semesters, no GRE required
As any public relations professional knows, strategic communications leaders are some of the most critical team members in any organization. A company’s relations with the media, community, and its clients speak volumes. A great PR pro is vital to maintaining those good relations and an excellent reputation. Check out the following steps you can take to level up your PR skills and ultimately your career in the field, from independent research to a masters degree.
Independent Research
The world of PR is fast-paced and constantly changing, so performing your own research is an easy way to stay informed about trends and what’s happening in the field. Pay attention to your niche, but also survey the broader scope of the wider industry to get a comprehensive sense of what’s hot and what’s not as the landscape evolves. Thanks to the internet, this information is widely available to anyone who seeks it, and watching how other PR firms and pros operate from the sidelines can be very insightful.
Experience & Networking
Learning on the job and networking with fellow pros provides a lot of context to the principles of PR that are traditionally taught in the classroom. Internships, job opportunities, and networking events are invaluable experiences that teach us how to put our skills to work in real situations, in real time. Getting to know fellow professionals opens so many doors to resource sharing, collaboration, and learning from one another. Joining organizations like PRPLI is a great way to network and learn about what experiential opportunities might be out there.
Education
Higher education is a tried and true path to advancing your career. If you’ve been considering taking your PR skills to the next level, Hofstra University might have just the educational opportunity you’re seeking. Their Master of Arts in Public Relations degree program emphasizes critical thinking and problem-solving, exceptional writing skills, and proficiency in digital platforms necessary for your success as a public relations professional.
The program offers concentrations in either Reputation and Crisis Management or Marketing and can be completed in as little as three semesters given its 30-credit course load. The dynamic degree features on-campus classes and occasional online offerings to fit your unique schedule. Internships are a key component of the program, and numerous networking and mentoring opportunities are available through professional organizations.
Learn more about Hofstra’s Master of Arts in Public Relations here.
