Summer 2015: Storytelling: A Marketer’s Tool
By Samantha Bancroft Stories are a timeless fundamental to how human beings communicate, and the right story has the power to entertain and capture attention in just a few minutes. With this in mind, knowing and understanding your client’s true and inspiring story is one of the most important things to any successful communications relationship, [...]
Spring 2015: PRPLI Spotlight on Wendy O’Neill
After a long career in a variety of industries including fashion/manufacturing, hospitality, and healthcare, Wendy O’Neill, now an assistant vice president with Astoria Bank, is facing a new challenge – the empty nest syndrome! She and husband, Mike, enjoyed raising their three daughters who were very involved in sports and school activities that kept their [...]
Winter 2015: Navigating the Stormy Waters of Social Media
The concept of “social media” began way before Facebook and Twitter. CompuServe, one of the first Internet providers, began in 1969. The Bulletin Board System (BBS) was invented in 1978 as a way for like-minded individuals to communicate with each other. It wasn’t until 1997 and the creation of SixDegrees.com that social media as we [...]
Winter 2015: PRPLI Spotlight on Valerie Zurblis
Reflecting back to her childhood dreams in North Central New Jersey, Valerie Zurblis says that she innately must have wanted to be in the news field. As a child of 7 or 8, she recalls, she put together her own neighborhood newspaper; that seemed to set the stage for what she was going to do [...]