The Fall 2017 Newsletter is here! Download now! Dear Friends, I am very proud and honored to assume the role of president of Public Relations Professionals of Long Island. I look forward to working with the new board to deliver the best programming and events for our membership. You’re the reason why we’re the premier [...]
By Cassandra Rowan You’ve developed a presence on social media, but now you need to manage that presence. Social media requires time, a plan, and effort to ensure that it is engaging and achieving its purpose. So the question is, should you go at it alone or should you build a team to help you [...]
By William Krol “Verbification” sounds like something hipsters do when they move into a rundown neighborhood, but it’s not. “Verbification” or “verbing a noun” is the process of taking an innocent noun that’s minding its own business quietly expressing itself as an “entity, quality, state, action, or concept” [1] and – bam! – turning it [...]
I am a product of the Warriner’s English Grammar and Composition books, which helped me with my major in college – English. George isn’t a fan of English majors or, heaven forbid, those with PhDs in English. Yet in our home, as you can imagine, we talk a lot about words. Sometimes we even argue [...]
