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3 Experts Share Strategies You Can Apply At Your Organization

Integration and alignment of public relations, advertising, promotion, branding, social media, search engines, mobile, direct marketing and other tactics have become a critical issue for all marketing communication professionals. The Association of National Advertisers (ANA) has, for the second year in a row, named Integrated Marketing Communication as the top challenges facing their members.

Our panel of experts will illustrate how they handle integrated marketing at their organization with a brief case study then panel discussion. We invite you to ask questions when you register to make sure we have time to address all questions.

Fee: $15 members, $25 non-members
Limited seating available. Reserve your space today.

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Our Panelists:

Caitlin Laterza

Caitlin Laterza
Associate Marketing Manager
Zahn Dental
Henry Schein

With a background in Marketing and Analytics, Caitlin’s career has primarily been focused on identifying ways to marry digital and traditional marketing to drive business results. In her current role at Henry Schein, she is responsible for implementing omni-channel marketing campaigns that generate sales for the Lab business. Although sales are the end goal, Caitlin focuses on keeping the customer at the center of the business’ strategy by creating educational and valuable content.

Joe Benty

Joe Benty
VP/Marketing
USI Insurance Services

Although he majored in Marketing and minored in Communications as an undergrad, Joe began his career in business development and sales originating and managing a B2B and B2C book of business that grew to well over $10 million. Some of his clients included: Aveda, Bank of America, Banfi, Canon USA, Catholic Health Services, ESPN, Fortunoff, Grey Advertising, Henry Schein, King Kullen, Liz Claiborne, Modells, National Grid, Newsday, Philips Electronics, Tiffany & Co. to name a few. Over the course of his career he has worked in retail, wholesale commercial sales, advertising, law, higher education, insurance, television and film production and consulting. He enjoys the intersection of disruptive marketing and integrated communications that foster change, collaboration and innovation through creative storytelling, social media and technology!

Corin Huff

Corin Huff
Senior Marketing & Communications Manager
Grassi & Co.

Corin has more than 15 years of experience developing integrated marketing and communications plans for B2B audiences in a wide range of industries, including real estate, financial services, technology and professional services. For the past five years, she has specialized in marketing communications strategies for the accounting industry. Currently, she serves as Senior Manager in the Marketing department of Grassi & Co., a nationally ranked top 100 accounting firm headquartered in Jericho, NY.

Jerry Allocca

Moderator: Jerry Allocca

Jerry is the secret weapon of marketing directors, known for helping his clients look like digital gurus to their bosses. Author of a series of digital marketing playbooks, Jerry is the founder and CEO of Connected Culture, Inc., an award-winning team of digital marketing specialists.

He teaches digital marketing at Hofstra University CE and is a frequent industry speaker on digital media and the latest strategies that help you reach twice as many people with the same budget.

Lisa Chalker

Moderator: Lisa Chalker
Lisa is the CEO of Family Affair Distributing Inc., a company she founded 16 years ago as a premier provider of branded and promotional items and decorated apparel. In addition to being on the PRPLI board, Lisa has developed a Charitable Support Program to give back to nonprofits all year round.

She has kept a high standard of creativity and customer service when working with such clients as Citibank, Supershuttle, Dave & Busters, LI MacArthur Airport as well as many colleges and hotels.

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