What To Expect In Marketing In 2018

Join SMA/PRPLI as we kick off the New Year with the razor-sharp predictions of Alex Sheidler Vice President of the Winterberry Group.

Sheidler will make sense of the major forces shaping our industry in 2018 and beyond. You can expect eye-opening insights including:

• Recap of major events of 2017
• Forecasts of 2018
• Macro Trends that Drive the Media Mix (including social/digital)

Speaker Bio:

Alex Sheidler is a Vice President with Winterberry Group, overseeing the firm’s analyst team as well as the research and creation of deliverables for the firm’s consulting practice. Mr. Sheidler joined Winterberry Group in 2013 and has completed 50+ consulting engagements. His work with the Firm includes supporting strategic planning, product roadmapping and development, and M&A target identification and qualification for a range of agencies, marketers, marketing service providers and private equity firms investing in the advertising/marketing services sector. Mr. Sheidler served as one of the key researchers on Winterberry Group’s point of view paper “The State of Consumer Data Onboarding: Identity Resolution in an Omnichannel Environment”

Prior to joining Winterberry Group, Mr. Sheidler served as a strategic analyst for the Education Advisory Board working with college and university CFOs on a wide range of process reengineering initiatives related to the delivery of student services, identification of alternative revenue streams, and optimization of university facilities and spaces.

Mr. Sheidler is an alumnus of Teach For America where he taught middle school social studies in Philadelphia. He holds a B.A from Pennsylvania State University and a M.Ed. with a focus on policy and law from the University of Pennsylvania.

Register online.