Psychology of PR and Marketing

What is neuromarketing?  Why do we need it?  Why should you care?  How does it fit into the PR Mix?

You may have heard the term Neuromarketing being thrown into conversation (or maybe not), but this fascinating, relatively new discipline is rapidly changing the way we interact with consumers (whether they sit on the B2C or B2B side of the fence).  Joanne Bloomfield, President of The Marketing Boutique and an expert on the application of neuroscience into everyday marketing, will deliver a thought provoking overview on Neuromarketing, how the brain really works and how you can leverage behavioral science to make your PR pop.

Get ready to have your mind blown!

Joanne Bloomfield FCIM

President of The Marketing Boutique – a highly creative agency specializing in branding and campaigns – Joanne has almost 30 years marketing and design experience.  21 years of that experience has been as an agency owner and consultant. Originally from the United Kingdom, Joanne is a Fellow of the Royal Chartered Institute of Marketing (the largest professional and academic marketing organization in the World).  She specializes in the behavioral adaptation of marketing programs (all the regular marketing you would expect from a creative agency, with a huge side order of neuroscience) and is known for her creativity and incredibly high performing direct marketing campaigns.  She also lectures about Marketing Communication and Neuromarketing at Universities in Europe and the USA.

• Proven track record of delivering results
• Nominated for national direct marketing awards
• Expert communications strategist (multidiscipline, on-line & off-line)
• Accomplished Graphic Designer
• Vast tactical experience (on-line & off-line)
• Specializing in Direct marketing and Branding (on-line & off-line)
• Neuromarketing Focus
• Published in 7 countries
• Fellow of the Chartered Institute of Marketing