Louise Cassano Talks About Cycles Of Change In The PR Profession
Hear one of PRPLI’s earliest members and Jack Rettaliata Lifetime Award honoree talk about the early days of the organization and how her membership helped her to expand her understanding and knowledge of the public relations profession. Louise Cassano, owner and principal of LuCas Communications joined PRPLI in 1994, after a 10-year career as a community news journalist. Her transition to PR debuted on the coattails of a profession that was about to make unexpected and unforeseeable changes in the ways PR practitioners conducted their business without email, social media and today’s technology and on the cusp of a drastic change in the ways the media handled news and interacted with those in the PR profession.
