Winter 2016: With Nonprofits: It’s Communicate or Die

By |2017-02-03T13:55:29-05:00January 1st, 2016|Newsletter Winter 2016|

“Differentiate or die” is a common slogan used in marketing communications to pinpoint what makes a product or service more valuable than another. Differentiation makes the product or service stand out from the rest and gives reason to why the customer should switch preferences.

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