Winter 2016: Time’s (Not) On Your Side
For today’s PR professional, time’s wingèd chariot is forever hurrying near. We have more on our plates than ever, so it’s crucial to develop tools to help you manage your time effectively.
Winter 2016: He Said, She Said
There are times in our lives that stand out more than others such as times of great loss. When you think about those times, you probably can recall the weather that day, what you ate or couldn’t eat, and what you wore. When our heart breaks open, our senses can be felt more deeply. It’s because life, for us, ceases to be as it was, and we pay more attention to the details.
Winter 2016: With Nonprofits: It’s Communicate or Die
“Differentiate or die” is a common slogan used in marketing communications to pinpoint what makes a product or service more valuable than another. Differentiation makes the product or service stand out from the rest and gives reason to why the customer should switch preferences.
Fall 2015: Observations – What’s A Grammarian To Do?
By Bill Krol I received my 2015 edition of the AP Stylebook recently; it’s even larger than last year’s version, so I’m excited to see what changes the Associated Press has made. And while I haven’t had a chance to really peruse it, it got me to thinking about who decides which rules of grammar, [...]