Meet and Pitch the Media
April 26, 2018 @ 6:00 pm - 8:00 pm
At this event, you will learn directly from local information gatekeepers how to position your stories as news and exposure for the public eye! Reporters are inundated with press releases and pitches, so try out your 30-second pitch on our esteemed panelists for on-the-spot feedback.
Panelists:
Betsy Abraham, Managing Editor, Anton Media Group
Brad Trettien, News12 Long Island, Assignment Editor/Investigative Producer & Newsday/News 12 Coordinating Producer
Joe Varecha, Connoisseur Long Island Media, Marketing Director
Diane Masciale, Vice President& General Manager, WLIW21/WNET Executive Producer, Local Production
Shawna VanNess, Senior Assistant Managing Editor, Newsday
Moderator: Flo Federman, Long Island Regional Marketing Manager at Marcum LLP
Bios:
Flo Federman has been in professional service marketing for nearly 20 years. She is currently the Long Island Regional Marketing Manager at Marcum LLP, Long Island’s largest accounting firm.
A skillful marketing and communications executive, Flo has experience in the areas of internal & external communications, corporate strategy, public relations, and impactful writing. An award-winning marketer with a talent for effective media relations, Flo is known for providing nimble internal and external communications and resourceful corporate strategy. A background in radio and television gives her a unique perspective on the media relations aspect of her current position. She previously gained fame as the News Director and Morning Show Co-Host of the “Rick and Flo Show” on B-103 Radio.
Flo is currently on the board of Women Economic Developers of Long Island (WEDLI) and is the administrator of the Press Club of Long Island. She is a past president of Public Relations Professionals of Long Island (PRPLI), which will be awarding her the Howard M. Blankman Mentor Award in May 2018.
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