Marketing and PR Strategies for Professional Service Firms
November 2, 2016 @ 6:00 pm - 8:00 pm
Creating exposure for your professional services firm comes with its own set of challenges. Unlike a manufacturing or retail company, you don’t have new products to talk about and there are few changes within law, accounting or insurance that have an impact on the general public. In this panel discussion, noted marketing professionals from well-respected firms will share their strategies for success.
Panelists: Debra Scala Giokas, director of marketing for Certilman Balin Adler & Hyman, LLP; Joe Benty, chief marketing officer for Chernoff Diamond; Elizabeth M. Cappa-Saitta, director of new business development for Kuttin Wealth Management; Leslie H. Tayne, Esq., founder of Tayne Law Group and Richard Shippee, director of communications for Eisner Amper, LLP. Moderator: Andrea Jones, founder of On Target Marketing and marketing manager for Rivkin Radler, LLP.
$50 for PRPLI Members | $65 for Non-Members | $40 for Members in Transition | $25 for Students
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