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Influencer Relations: The New Frontier in PR Strategy

October 26, 2023 @ 6:30 pm - 8:30 pm

| $10 – $20

PRPLI will host “Influencer Relations: The New Frontier in PR Strategy” on Thursday, October 26, 2023 from 6:30 -8:30 p.m over Zoom. This virtual meeting is open to all ($10 for members, $20 for non-members). Please register using the link below.

The PRPLI webinar on Influencers will offer a wealth of knowledge and insights. With a panel comprising influencers from the health/fitness and lifestyle sectors, as well as a representative from L’Oréal who manages the influencer program, attendees will have the chance to learn from diverse perspectives.

Influencer marketing is an increasingly important aspect of PR strategy. The webinar will cover how to cultivate relationships with the right influencers to get your messages in front of an engaged audience. You;ll also gain insights into leveraging social media influencers across platforms like YouTube, Instagram, Facebook, Twitter, LinkedIn, and more.

By attending this webinar, you stand to gain valuable insights into the state of influencer marketing in 2023 and learn how to succeed as a PR professional in this evolving landscape.

Registration is available here

Panel:

Zoey Topper is a Senior Manager of Influencer at Redken, L’Oréal. She has over 10+ years of
experience in PR and Influencer marketing at top PR agencies and companies in NYC. She has
worked with a diverse set of clients, including TRESemme, Nexxus, Nespresso, St Ives, NIVEA,
Philips, Budweiser, and Bank of America.

Hilary Topper runs a media company called, HJMT Media Company LLC.

She writes two blogs –http://www.ATriathletesDiary.com and the NY Lifestyle blog, http://www.HilaryTopper.com.
She also has two podcasts, Hilary Topper on Air and Hilary Topper on Air the Endurance Sports Edition. They help people grow both personally and professionally. In addition, she is the CEO of the 30+ year-old HJMT PR, an 8-year adjunct at Hofstra University, and an influencer on social media in the health and fitness space. She is a certified USA Triathlon Coach, USMS Swim Coach, and RRCA Run Coach. She published a memoir/self-help book, From Couch Potato to Endurance Athlete – A Portrait of a Non-Athletic Triathlete, in 2022. She recently released her 2nd edition of Branding in a Digital World.

Hannah Stella is NYC lifestyle influencer on Instagram and TikTok. She also is the author of the substack newsletter, Moxie by Hannah Stella which is published twice a week.

Moderator:

Diana Bassett is the treasurer of PRPLI and President of Diana Bassett Public Relations where she works with influencers, fashion brands, and entertainment professionals. Her tenure spans 10+ years through a wide variety of industries and NYC agencies. Diana's experience has earned her recognition in some of the top PR organizations including PRSA-NY's 2022 15 Under 35 Award, PRPLI's 2015 Rising Star Award, and their 2022 Howard M. Blankman Mentor Award. She currently sits on Hofstra University's Alumni Board as the PR and Marketing Chair.

Registration is available here.

Influencer Relations: The New Frontier in PR Strategy