How to Successfully Work with Social Media Influencers
February 27, 2020 @ 8:30 am - 10:00 am
According to a recent study, more than two-thirds of North American retailers use some form of influencer marketing. Social media influencers can help organizations increase brand awareness, build credibility, connect with new audiences, and ultimately, drive revenue. But how can you develop an effective influencer marketing strategy that will help you achieve your goals? Join us for a panel discussion with experts on both the brand and influencer sides. Learn how to:
- Find the right influencer for your brand
- Develop your message
- Measure results
- Become a successful influencer
- Work with agencies and affiliate platforms
- Compensate influencers
Panelists:
Patricia D. Bokowski, CEO & Founder – NineFrogs | Fashion/LifeStyle Blogger | Social Media Marketing Influencer | Vlogger at The Lotus Rose |
Patti brings her sense of style, business know-how, positive attitude and love for fashion. She looks to lift others higher to achieve their personal best, and NineFrogs, is the perfect platform for her to succeed. Patti works with her clients to help them achieve their best look through Image Consulting and Personal Shopping and is there to motivate them every step of the way. Each of Patti’s unique services is designed to bring her clients maximum success and achieve their personal best!
…And, if it is Social Media help you need, Patti is your girl! She will help you make your posts stand out and improve your reach!
Patti went from Corporate America to Successful Entrepreneur! Starting her own business at middle age, combined with her own unique way of thinking.
https://www.ninefrogs.com/
https://www.pinterest.com/pattibokowski
https://www.linkedin.com/in/patriciadbokowski
https://www.linkedin.com/company/9297429/
https://www.instagram.com/msmillionaire17/
https://www.instagram.com/ninefrogs/
Samantha Berenz, Manager of Client Special Projects, ZE Creative Communications – On Instagram, Sammies with Sam
Based out of Long Island, Samantha is a lifelong foodie on an epic adventure to try some of the most delicious, unique and enormous sandwiches out there. With a background in both television production and public relations, Sam has excelled in both of these fields and is now ready to take a bite out of the food industry one slice of bread at a time. Samantha joined ZE Creative Communications in 2013 and is now the Manager of Client Special Projects. She is responsible for planning and organizing events for clients as well as managing the day-to-day operations of the office. Prior to joining ZECC, Samantha coordinated logistics for several television shows featured on the Travel Channel and TLC.
Steven Schopp, Director of Web Services, Didit and Former Digital Marketing Director, GiGi New York
Steven Schopp is the Director of Web Services at Didit, a full service digital marketing agency. An experienced website and marketing specialist, Steven has designed and developed website platforms and marketing strategies for clients in various industries. Steven is a 16 year veteran of the affiliate marketing industry, working with CJ Affiliate, LinkShare, PepperJam and Amazon and has been working with top fashion influencers for the past 7 years. Through his work as the Digital Marketing Director for the GiGi New York brand, Steven worked with the RewardStyle, Like to Know it and ShopStyle influencer networks collaborating with over 200 influencers including Negin Mirsalehi, Kat Tanita from With Love from Kat, Mary Lawless Lee from Happily Grey, Rachel Parcell from Pink Peonies, Carla Marrie from z100, Courtney Kerr from KERRently.
In July 2008, Steven created the first iPhone software listing website, which was published in The Wall Street Journal, The Dow Jones News, PC World, Mac Life and other major publications. Shape Services, a German software company, purchased his software four months after his website was launched and the sale was featured in Crain’s New York Business.
Steven is also an experienced influencer/lifestyle and event photographer whose work has been featured in Haute Living, LI Pulse, GiGi New York, Like to know it and many fashion and lifestyle blogs.
https://www.facebook.com/DiditMarketing/
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