What is neuromarketing?  Why do we need it?  Why should you care?  How does it fit into the PR Mix? You may have heard the term Neuromarketing being thrown into conversation (or maybe not), but this fascinating, relatively new discipline is rapidly changing the way we interact with consumers (whether they sit on the B2C [...]

Join SMA/PRPLI as we kick off the New Year with the razor-sharp predictions of Alex Sheidler Vice President of the Winterberry Group. Sheidler will make sense of the major forces shaping our industry in 2018 and beyond. You can expect eye-opening insights including: Recap of major events of 2017 Forecasts of 2018 Macro Trends that [...]

Celebrate the holiday season with your PRPLI friends at our Annual Holiday Mixer. The event will include wine, soft drinks and appetizers. Please bring a new pair of pajamas (childrens' size 12/14 and up to a men's XL) for the Pajama Program.    Free for members; $10 for non-members. Register online.  For more information, email Jerry Allocca.