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Jerry Allocca is the founder and chief executive officer of Connected Culture®, a 25-year-old digital marketing firm in Hauppauge, NY.
As a nationally recognized authority on digital media, Jerry leads an award-winning team of digital marketing specialists focused on helping clients, primarily marketing department leaders, develop attention-getting and revenue-generating digital marketing programs.
In addition, Jerry is an author, teacher, trainer, and industry speaker on a range of digital marketing-related topics. Among his specializations are strategic web design and development; social media marketing programs; search engine optimization and pay-per-click advertising.
In his podcast, marketing department leaders from vertical industries share insights, on marketing in a business world coming up against constantly changing challenges requiring rapidly altering plans AND tech and offering guidance on how to manage C-suite expectations.
Jerry also wrote “Connected Culture: The Art of Communicating with the Digital Generation”, a digital marketing playbook first published in 2011, as well as a series of free, plain-English e-books, ranging from “The Marketing Director’s Guide to Facebook Marketing Profitability” to “Why Aren’t We on Page 1 of Google?” The e-books are available at www.JerryAllocca.com.
Since 2012, Jerry has been a digital marketing instructor at Hofstra University Continuing Education, Hempstead, NY, conducting hands-on workshops designed to help marketing professionals learn how to reach target audiences online using the right mix of digital marketing strategies and tools.