Create High Value Video Without High Cost

Until recently, it seemed video production was something reserved for businesses with deep pockets and access to sophisticated equipment.  However, advances in technology have put video production within the reach of almost all businesses.   Having the capability is just the first step in creating high value content that your customers, prospects, partners and employees will want to watch and share.  In this presentation from Bloom Media, Laura Caggiano will talk about practical ways to create quality video content with a high production value while keeping costs where you want them.

During this session, our presenters will explore:

• How to create messages that resonate
• Creating a personality for your brand, products
• Sourcing talent inside and out
• Designing a set
• Audio, sound and lighting considerations
• Editing and postproduction effects
• Uploading and publishing online
• When to call in the pros