Storytelling for PR and Marketing Pros

Storytelling is the latest hot buzzword in marketing these days, but learning how to craft and tell persuasive, memorable, impactful stories is the key to all good communication and always has been. It’s not enough to write a case study or pack a presentation with impressive facts. Breaking through the noise to get your message across requires connecting on an emotional level with your audience and making them care. Well-told true stories can help you land a job, a client, a referral source. This storytelling workshop led by professional storyteller Tracey Segarra will teach you the basic building blocks of effective stories and how you can leverage them at your firm and in your life.

Speaker Bio:

Tracey is an award-winning storyteller, public speaker, workshop trainer and journalist whose personal stories have appeared on The Moth Radio Hour and the Risk! and Story Collider podcasts. Tracey serves on the board of directors of the National Storytelling Network and hosts her own Long Island-based live storytelling show, “Now You’re Talking!” In her spare time, she heads the marketing department at a top 100 professional services firm in NY. You can find her stuff at traceysegarra.com.

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