The Spring 2018 Newsletter is here! Download now! Dear PRPLI Colleagues, As I write this letter, the sun is shining, we haven’t had a snow storm in over a week, the temperatures are rising, and the forsythias are in bloom. So I guess spring has finally come to Long Island. Spring brings some of the [...]
By Ellen Christie In the winter edition of The PRofessional, Ellen discussed trends in color and feel, and skill sets. If you missed that article, you will find it at https://prpli.org/members-only/newsletter/. Trend Watch Staying on top of changing trends will continue to be the order of the day. That will probably require more research than [...]
Psychology of PR and Marketing, a Neuromarketing Conversation with Joanne Bloomfield, FCIM, February 28, 2018 By Heather M. Edwards Neuromarketing is essentially a marketing research discipline, the results of which can be translated into a real-world environment, according to neuromarketing expert Joanne Bloomfield, FCIM, president of The Marketing Boutique and PRPLI guest speaker. In her [...]
Interview by Krista Giannak As an Emmy and Edward R. Murrow Award winner, Drew Scott spent 20 years as a reporter and anchor at News 12 Long Island, retiring in 2017. Scott’s previous positions have included founding news director at WLNY Channel 55 and Washington, DC, correspondent for Tribune Broadcasting. Currently, Scott can be heard [...]
By Bill Krol Making plurals of nouns in English is relatively easy (compared, for example, to German, in which nouns can be pluralized in several different ways). Generally, we add some variety of “-s” to a singular noun. For words ending in a consonant, we tack an “-s” onto the end of the word. John [...]
I was flipping through Architectural Digest while waiting in the hair salon. There were about 50 magazines in the reception area to choose from, as the other ladies waited it out with smartphones. I was reading about Candace Bergen and got a glimpse of her East Hampton home where she designs BergenBags. She paints people’s [...]
