Happy New Year! The holiday season is a great time to give thanks for the many blessings in our lives and reflect on what defines PRPLI as the premier organization for public relations, marketing, and communications practitioners.
Let’s be honest, we all look forward to this time to give ourselves the opportunity to, perhaps, start over or change something significant in our lives or to embark on a new journey into some unknown.
The reasons for taking the plunge from employee to freelancer or business owner include flexibility, independence, and new opportunities. For example, Andrea Jones, founder of On Target Marketing, had spent much of her career in marketing communications.
For many years, companies have kept their marketing and public relations offices separate, finding it beneficial to allow for these efforts to work apart rather than together. In recent years, more companies are opting to combine these offices and have them work collaboratively to meet the company’s needs.
How do you get noticed if you’re a professional services firm? The challenges of marketing and PR for those businesses were featured in the PRPLI event Getting Exposure for Your Professional Services Firm, held on November 12, 2015.
Oil Heat Institute of Long Island CEO Kevin Rooney joined PRPLI at its very beginning thanks to his friend Jeff Morosoff, one of PRPLI’s founding members. While not actively involved in the organization, Rooney has continued his membership to support PRPLI because “it’s a good organization which helps and promotes younger people getting into the business.”
For today’s PR professional, time’s wingèd chariot is forever hurrying near. We have more on our plates than ever, so it’s crucial to develop tools to help you manage your time effectively.
There are times in our lives that stand out more than others such as times of great loss. When you think about those times, you probably can recall the weather that day, what you ate or couldn’t eat, and what you wore. When our heart breaks open, our senses can be felt more deeply. It’s because life, for us, ceases to be as it was, and we pay more attention to the details.
“I’m a news person at heart,” says Mona Rivera, reporter for 1010 WINS Radio. Prior to starting at the station in March 2001, Rivera’s reporting career included stints as news director of WQXR, the radio station of The New York Times; national network anchor for the CBS Radio network; and street reporter/anchor for WNEW-AM & FM Radio.
“Differentiate or die” is a common slogan used in marketing communications to pinpoint what makes a product or service more valuable than another. Differentiation makes the product or service stand out from the rest and gives reason to why the customer should switch preferences.