Public Relations Professionals of Long Island

Integrated Marketing Case Studies
2019-11-07 08:00 - 10:00 (America/New_York) | USI Insurance Services, 725 RXR Plaza - East Tower, Uniondale, NY, 11553, United States
3 Experts Share Strategies You Can Apply At Your OrganizationIntegration and alignment of public relations, advertising, promotion, branding, social media, search engines, mobile, direct marketing and other tactics have become a critical issue for all marketing communication professionals. The Association of National Advertisers (ANA) has, for the second year in a row, named Integrated Marketing Communication as the top challenges facing their members.
Our panel of experts will illustrate how they handle integrated marketing at their organization with a brief case study then panel discussion. We invite you to ask questions when you register to make sure we have time to address all questions.
Fee: $15 members, $25 non-members
Limited seating available. Reserve your space today.
Register NowOur Panelists:Caitlin Laterza
Associate Marketing Manager
Zahn Dental
Henry Schein
With a background in Marketing and Analytics, Caitlin’s career has primarily been focused on identifying ways to marry digital and traditional marketing to drive business results. In her current role at Henry Schein, she is responsible for implementing omni-channel marketing campaigns that generate sales for the Lab business. Although sales are the end goal, Caitlin focuses on keeping the customer at the center of the business’ strategy by creating educational and valuable content.
Joe Benty
VP/Marketing
USI Insurance Services
Although he majored in Marketing and minored in Communications as an undergrad, Joe began his career in business development and sales originating and managing a B2B and B2C book of business that grew to well over $10 million. Some of his clients included: Aveda, Bank of America, Banfi, Canon USA, Catholic Health Services, ESPN, Fortunoff, Grey Advertising, Henry Schein, King Kullen, Liz Claiborne, Modells, National Grid, Newsday, Philips Electronics, Tiffany & Co. to name a few. Over the course of his career he has worked in retail, wholesale commercial sales, advertising, law, higher education, insurance, television and film production and consulting. He enjoys the intersection of disruptive marketing and integrated communications that foster change, collaboration and innovation through creative storytelling, social media and technology!
Corin Huff
Senior Marketing & Communications Manager
Grassi & Co.
Corin has more than 15 years of experience developing integrated marketing and communications plans for B2B audiences in a wide range of industries, including real estate, financial services, technology and professional services. For the past five years, she has specialized in marketing communications strategies for the accounting industry. Currently, she serves as Senior Manager in the Marketing department of Grassi & Co., a nationally ranked top 100 accounting firm headquartered in Jericho, NY.
Moderator: Jerry Allocca
Jerry is the secret weapon of marketing directors, known for helping his clients look like digital gurus to their bosses. Author of a series of digital marketing playbooks, Jerry is the founder and CEO of Connected Culture, Inc., an award-winning team of digital marketing specialists.
He teaches digital marketing at Hofstra University CE and is a frequent industry speaker on digital media and the latest strategies that help you reach twice as many people with the same budget.
Moderator: Lisa Chalker
Lisa is the CEO of Family Affair Distributing Inc., a company she founded 16 years ago as a premier provider of branded and promotional items and decorated apparel. In addition to being on the PRPLI board, Lisa has developed a Charitable Support Program to give back to nonprofits all year round.
She has kept a high standard of creativity and customer service when working with such clients as Citibank, Supershuttle, Dave & Busters, LI MacArthur Airport as well as many colleges and hotels.
Register Now

Podcasting Essentials
2019-10-07 18:00 - 20:00 | Austin Williams, 80 Arkay Drive, Ste 220, Hauppauge, NY, 11788, United States
Podcasting has established itself as an effective way to tell your business’ or brand’s story and connect with your target audiences. According to Edison Research, podcasting is the fastest growing type of media — and businesses and public relations professionals are taking notice. With its rapid growth and popularity, podcasting should be in your communicators toolbox.
During PRPLI’s program, you will learn about technology and podcast standards and hear from local experts as they share their knowledge on how to launch a successful podcast show, what attracts an audience, and how to pitch yourself or your client in this new digital age.
Cost: $15 PRPLI members, $25 non-members
Register NowModerator: Jody Fisher
Jody is the founding VP of Public Relations for Austin Williams, a Hauppauge-based advertising, branding, marketing and digital agency. He currently represents clients that include PM Pediatrics, Stony Brook Medicine and Molloy College.
Over the past decade, he has led earned media strategies for Friends of the High Line and Larry Silverstein at the World Trade Center and organized the media coverage of the arrival of the Space Shuttle Enterprise to the Intrepid Sea, Air & Space Museum. He is a frequent speaker at events organized by the Fair Media Council on Long Island.
Our Panelists:Dan Pashman
Dan is the James Beard Award-winning creator and host of The Sporkful food podcast at Stitcher and Cooking Channel’s web series You’re Eating It Wrong. He’s also the author of Eat More Better: How to Make Every Bite More Delicious (Simon & Schuster).
Dan’s audio work has been featured on Radiolab, Planet Money, Freakonomics, Morning Edition, and more. He’s also a regular guest on WTF with Marc Maron. On TV Dan has appeared on the Today Show, Guy’s Grocery Games, Beat Bobby Flay, Dr. Oz, The Chew, and more.
More about The Sporkful
The Sporkful isn’t for foodies, it’s for eaters. Each week on our podcast we obsess about food to learn more about people. We’re known for our thoughtful discussions about race, culture, and body image, as well as for our funny and absurd conversations with comics about how they like to eat certain dishes. (Hey, the world of food is broad.)
The Sporkful has won Best Food Podcast at the James Beard Awards, the Webby Awards, and the Saveur Awards.
Nicholas Esposito
Nicholas is an award-winning journalist who has been creating content professionally since he was 18. He has worked for several media companies – big and large – including News 12, JVC Broadcasting, CBS Sports, and MSG Networks. Currently, he is the content manager of Greater Long Island Media Group, which owns and operates six local news sites across Suffolk County. He is the co-founder of Greater Long Island’s podcast, The 495 Podcast.
Bruce Chamoff
From his work on over 1,000 websites to his apps that enhance social media marketing, Bruce always been an out-of-the-box thinker. In 2005, he started the Long Island Podcast Network promoting local bands and then expanded it to other popular podcast genres including business, news, culinary, health sports and more. He has also managed web development teams for National Enquirer and the Radio City Rockettes and has also consulted with many podcasters getting them started and helping them become successful. He also does public speaking across the United States and Canada on technology.

PRPLI Fall 2019 Networking Event with Social Media Association
2019-09-26 18:00 - 20:00 | Caracara Mexican Grill, 354 Main Street, Farmingdale, NY, 11735, United States
A special networking event in cooperation with Social Media Assocation
Join us for our PRPLI Fall 2019 Networking Event! Enjoy some hors d’oeuvres and a beverage while you mix, mingle and network.
Register Now

Annual Membership Dinner 2019
2019-06-18 18:00 - 20:00 | Palmer’s American Grille, 123 Fulton Street, Farmingdale, 11735, United States
The Annual Membership Meeting of the Public Relations Professionals of Long Island, Inc., will be held on Tuesday, June 18 from 6-8 p.m. at Palmer’s American Grille, located at 123 Fulton Street in Farmingdale.
This dinner meeting is free and open to members only. During the annual meeting, members of the organization in good standing will elect the officers and directors for 2018-19. New business also may be brought before the meeting.
Register here.

2019 PRPLI Awards Dinner
2019-05-08 18:00 - 21:00 | Westbury Manor, 1100 Jericho Turnpike, Westbury, NY, 11590
Each year, notable Long Islanders are honored by Public Relations Professionals of Long Island (PRPLI) at a celebratory Awards Dinner. We celebrate the accomplishments of a rising star, a lifetime achiever, Long Island achiever, mentor of the year and outstanding media member, in addition to awarding scholarships to exceptional college students majoring in public relations. Honorees and their supporters truly enjoy a memorable evening.
Wednesday, May 8, 2019
Westbury Manor, 1100 Jericho Turnpike, Westbury, NY 11590
6:00 pm – 9:00 pm
Register here.

Meet and Pitch the Media 2019
2019-04-11 18:00 - 20:00 | Hilton Long Island, 598 Broadhollow Road, Melville, NY, 11747, United States
Join us on April 11th for Meet and Pitch the Media Night. At this event, you will learn directly from local information gatekeepers how to position your stories as news and exposure for the public eye! Reporters are inundated with press releases and pitches, so here’s your chance to try out your 30-second pitch on our esteemed panelists for on-the-spot feedback.
Moderator: David Chauvin, Zimmerman/Edelson
Panelists:
Archie Snowden, FIOS
Jamie Herzlich, freelancer and Newsday small-business columnist
Jenn Rose, WPIX
Ryan Bonner, Patch
Register here.

PRPLI Young Professionals Mixer
2019-03-07 18:00 - 20:00 | The Refuge, 515 Broadhollow Rd., Melville, NY, 11747, United States
Are you a college student or young professional looking to build connections in the public relations industry, but unsure of where to start? This event is for you! Join PRPLI as we host our Young Professionals Mixer; a casual event tailored to break the ice from the typical networking scene.
Attendees will enjoy the opportunity to speak with Long Island’s emerging talent, as well as established public relations, marketing, and communications specialists. Appetizers and beverages will be served!
Join us at The Refuge in Melville on March 7, 2019 from 6-8 pm.
Click here to register.

Crisis Communications
2019-02-05 08:30 - 10:00 | Hilton Long Island, 598 Broadhollow Road, Melville, NY, 11747, United States
Are you prepared for the media when they show up at your door while you are in the middle of a crisis?
A crisis situation can hit a business, not-for-profit or any organization unexpectedly at any time. Often, the news media with TV cameras in hand is not far behind. Bill Corbett, crisis communications expert and President of Corbett Public Relations will lead an in-depth panel discussion on this important topic.
Expert panelists will include executives from business, healthcare and utility sectors who will share their crisis management stories. They will also offer effective best practices for preparing for and mitigating negative media coverage from crisis events.
Register online.
Moderator:
Bill Corbett, Jr., President, Corbett Public Relations, Inc.
Panelists:
Tim Kelchner, Good Samaritan
Angela Marshall, Nassau BOCES
David Gaier, PSEG
Nicholas Scibetta, Stony Brook University
Bios:
Bill Corbett is President of Corbett Public Relations, Inc., an award-winning public and media relations firm based in Floral Park, NY. He is a professional speaker and award-winning TV show host. Corbett Public Relations acts as both promoters and protectors of clients’ businesses and brands. Bill is a recognized expert in crisis public relations. He and his firm have successfully managed crisis events for clients that have been the focus of local, state, national and international media. He has managed crisis related to tax fraud, bankruptcy, blackmail, embezzlement, consumer fraud, criminal accusations, accidental deaths, bribery, fires, cyberattacks and many others. Firm works with clients based on Long Island and in other parts of the United States to prepare for and develop plans for preventing and managing crisis situations. The firm’s clients regularly receive positive publicity and attention in all local and many national media outlets, including Newsday, News 12 Long Island, Long Island Business News, FiOS 1 News, WABC-TV, CNBC, Fox Business Network, AP, Inc., Entrepreneur and The Huffington Post.
Tim Kelchner is the Public Relations Manager at Good Samaritan Hospital Medical Center in West Islip. Tim joined Good Samaritan in 2016 and specializes in media relations and crisis management. He’s also the editor of the Medical Center’s employee and community publications. Since his arrival, Good Sam physicians and staff have been featured on, “The Today Show” and “Good Morning America,” as well as several regional and local news outlets.
Prior to joining the Medical Center, Tim spent 10 years working in broadcast news as an anchor and reporter, most recently at News12 Long Island. During his award-winning career, Tim worked at several regional network affiliates and in 2014, he had the privilege of covering the Sochi Winter Olympics with NBC News. Tim is a member of the Public Relations Professionals of Long Island. He is also actively involved with the Bay Shore Lions Club and St. Patrick’s Church.
Angela Marshall is an award-winning public relations strategist and writer, with extensive experience in public and private education communications. She leads the Communications Office for Nassau BOCES, a cooperative of the 56 school districts in Nassau County. Prior to joining the agency, she was a Communications Specialist for New York Institute of Technology, a global university with multiple campuses.
Angela has a long history of crisis communications work, having started her career as a reporter and editor. She was editor of the Rockville Centre Herald during the 911 terrorist attacks. Angela is an integral member of Nassau BOCES’ Emergency Response Team and has managed communications during a number of major events, including two hurricanes, a small plane crash and a murdered teacher.
She is Immediate Past President of the New York School Public Relations Association and Vice President (Nassau) of the Long Island School Public Relations Association.
David Gaier is Director of Communications for PSEG Long Island, joining last September from NRG where he was Senior Director of Communications and spokesman for nine years. A former Sergeant in the U.S. Marine Corps and former Special Agent with the U.S. Department of State, he served in Morocco, Egypt and Lebanon. His previous positions include Vice President of Golin/Harris in San Francisco and Vice President of Marketing at Urbitran Associates, a New York City Engineering firm. Dave earned a B.A. in Diplomacy and Foreign Affairs from Miami University Ohio, and spent a year at the American University in Cairo, Egypt and a semester at Tel Aviv University in Israel.
Nicholas Scibetta is Vice President for Communications and Marketing and the Chief Marketing and Communications Officer at Stony Brook University, where he is responsible for the University’s overarching global communications, brand strategy and visual identity. He oversees strategic communications, issues and crisis, marketing, publications and social media for all University entities, including Main Campus, Stony Brook Medicine and the Stony Brook University Hospital system, Stony Brook Southampton and the Research and Development Park. As VP for Marketing and Communications, Nicholas reports to the President, is a member of the University Council leadership team and the Medicine Senior Executive Group, and works closely with other Vice Presidents and Deans. One of Nicholas’ most significant responsibilities is his role as a crisis communications counselor for the University. As the largest single site employer on Long Island, and a flagship of the SUNY system, Stony Brook operates much like a city, with its own accredited Police Department, NCAA Division I Athletic Program, Emergency Operations Center, transportation system, energy plant and facilities and construction operations. The University’s relationship and reputation with the communities it serves on campus, its surrounding communities, public officials and the media, is of the utmost importance, and Nicholas is engaged daily in developing proactive and reactive communications strategies to help steward the reputation of Long Island’s only public research university with these audiences.
Prior to joining Stony Brook University, Nicholas was a Partner and Global Director at Ketchum Public Relations. At Ketchum he created, implemented and grew the Agency’s Global Media Network to over 300 industry-leading professionals in media relations and social media. As Global Director he also oversaw national and international communications programs, provided senior strategic and global media planning counsel and placement for Fortune 500 clients, in addition to representing a number of individual countries. He holds a Bachelor of Arts degree in English from Siena College in New York and is a member of The Foreign Press Association.

PRPLI Annual Holiday Mixer
2018-12-04 18:00 - 20:00 | La Piazza, 512 Walt Whitman Rd., Melville, NY, 11747, United States
Come mingle with your PRPLI friends at our Annual Holiday Mixer!

Storytelling for PR and Marketing Pros
2018-10-24 08:30 - 10:00 | Girl Scouts of Nassau County, 110 Ring Road West, Garden City, NY, 11530, United States
Storytelling is the latest hot buzzword in marketing these days, but learning how to craft and tell persuasive, memorable, impactful stories is the key to all good communication and always has been. It’s not enough to write a case study or pack a presentation with impressive facts. Breaking through the noise to get your message across requires connecting on an emotional level with your audience and making them care. Well-told true stories can help you land a job, a client, a referral source. This storytelling workshop led by professional storyteller Tracey Segarra will teach you the basic building blocks of effective stories and how you can leverage them at your firm and in your life.
Speaker Bio:
Tracey is an award-winning storyteller, public speaker, workshop trainer and journalist whose personal stories have appeared on The Moth Radio Hour and the Risk! and Story Collider podcasts. Tracey serves on the board of directors of the National Storytelling Network and hosts her own Long Island-based live storytelling show, “Now You’re Talking!” In her spare time, she heads the marketing department at a top 100 professional services firm in NY. You can find her stuff at traceysegarra.com.

Register Now

2018 Welcome Back to PRPLI Mixer & Networking Event
2018-09-27 18:00 - 20:00 | Frank’s Steak’s, 4 Jericho Turnpike, Jericho, NY, 11753, United States
Join us for our first PRPLI mixer of the new membership year!
Enjoy some hors-d’oeuvres and a beverage (beer/wine/soda) while you mix, mingle and network.
Thursday September 27th , 2018, 6:00 to 8:00
Frank’s Steaks of Jericho

CLICK HERE TO REGISTER
For more information, email info@prpli.org.
MEMBERSHIP HAS ITS ADVANTAGES…EDUCATIONAL EVENTS, MIXERS, NETWORKING
PRPLI presents a full menu of opportunities to hone skills, acquire new tools and meet other communications professionals. From workshops and panel discussions to free-for-members mixers, the organization serves up a variety of programs intended to help members network in a fun and relaxed environment.
Not yet a member? Join Today!
SCHOLARSHIP PROGRAM AND ANNUAL AWARDS EVENT
Each year, PRPLI awards up to two $1,000 scholarships and a free membership to two college juniors or seniors who attend school or reside on Long Island. In addition, notable professionals in public relations and journalism are recognized through our prestigious awards program. The award and scholarship winners are celebrated at our awards gala, held in May of each year.
See Last Year’s Award Winners & More Info

Annual Membership Dinner 2018
2018-06-19 18:00 - 20:00 | Palmer’s American Grille, 123 Fulton Street, Farmingdale, 11735, United States
The Annual Membership Meeting of the Public Relations Professionals of Long Island, Inc., will be held on Tuesday, June 19 from 6-8 p.m. at Palmer’s American Grille, located at 123 Fulton Street in Farmingdale.
This dinner meeting is free and open to members only. During the annual meeting, members of the organization in good standing will elect the officers and directors for 2018-19. New business also may be brought before the meeting.
What follows is an absentee ballot containing the nominating committee’s proposed slate of officers and directors for 2018-19. If you cannot attend the annual meeting, you may vote by signing and dating the attached ballot and returning it as indicated. The absentee ballot must be received no later than Friday, June 8. Please be advised that if you choose to vote by absentee ballot, your vote will be recorded at the time of receipt and you will not be entitled to vote again at the annual meeting.
Please register to attend the June 19 annual meeting via email to info@prpli.org.
This notice is issued at the direction of the Public Relations Professionals of Long Island, Inc., Board of Directors.
Proposed Slate of PRPLI Officers and Directors for 2018-19:
OFFICERS
President: Donna Rivera-Downey, chief marketing and communication officer, Girl Scouts of Nassau County
Executive Vice President: Rachael Risinger, public affairs specialist, State Farm Insurance
First Vice President: Edith Reinhardt, principal, RDT Content Marketing
Treasurer: Jerry Allocca, founder and CEO, Connected Culture, Inc.
Secretary: Lisa Chalker, president/owner, Family Affair Distributing Inc.
DIRECTORS
Anna D’Aloisio, marketing brand manager, Excelsior Wines
Heather Edwards, CEO, Lorraine Gregory Communications Group
Tim Hurley, director of communications, Cahill Strategies LLC
Cassandra Rowan, interactive media and marketing senior manager, Girl Scouts of Nassau County
Christine Sammarco,account executive, Zimmerman/Edelson, Inc.
Charmise Woodside-Desiré, communications director, Hofstra University Museum
Absentee Ballot for PRPLI Board of Directors, 2018-19
If you are unable to attend the annual meeting on Tuesday, June 19, you are entitled to submit your vote prior to the election by completing and returning this absentee ballot by Friday, June 8. Please note that if you vote by absentee ballot, you cannot vote again at the annual meeting. Nominations will be accepted from the floor at the annual meeting, provided that the nominee has been contacted by the person making the nomination and has given his/her approval to be nominated.
Please place a checkmark next to the names of the candidates of your choice, or you may approve the entire slate as presented by placing a checkmark on the appropriate line below.
I ACCEPT THE FULL SLATE AS PRESENTED _____
I would like to write in the following candidate(s):
___________________________________________________
Your Name:
___________________________________________________
Signature: _________________________________________
Date: __________________________________
Please return by email to Rachael Risinger, rachael.risinger.tqil@statefarm.com.

2018 PRPLI Awards Dinner
2018-05-09 18:00 - 21:00 | Westbury Manor, 1100 Jericho Turnpike, Westbury, NY, 11590
Each year, notable Long Islanders are honored by Public Relations Professionals of Long Island (PRPLI) at a celebratory Awards Dinner. We celebrate the accomplishments of a rising star, a lifetime achiever, Long Island achiever, mentor of the year, Long Island’s best PR campaign and outstanding media member, in addition to awarding scholarships to exceptional college students majoring in public relations. Honorees and their supporters truly enjoy a memorable evening.
Wednesday, May 9th, 2018.
Westbury Manor, 1100 Jericho Turnpike, Westbury, NY 11590
6:00 pm – 9:00 pm
Register and reserve your seat now!

Meet and Pitch the Media
2018-04-26 18:00 - 20:00 | Hilton Long Island, 598 Broadhollow Road, Melville, NY, 11747, United States
At this event, you will learn directly from local information gatekeepers how to position your stories as news and exposure for the public eye! Reporters are inundated with press releases and pitches, so try out your 30-second pitch on our esteemed panelists for on-the-spot feedback.
Panelists:
Betsy Abraham, Managing Editor, Anton Media Group
Brad Trettien, News12 Long Island, Assignment Editor/Investigative Producer & Newsday/News 12 Coordinating Producer
Joe Varecha, Connoisseur Long Island Media, Marketing Director
Diane Masciale, Vice President& General Manager, WLIW21/WNET Executive Producer, Local Production
Shawna VanNess, Senior Assistant Managing Editor, Newsday

Moderator: Flo Federman, Long Island Regional Marketing Manager at Marcum LLP

Bios:
Flo Federman has been in professional service marketing for nearly 20 years. She is currently the Long Island Regional Marketing Manager at Marcum LLP, Long Island’s largest accounting firm.
A skillful marketing and communications executive, Flo has experience in the areas of internal & external communications, corporate strategy, public relations, and impactful writing. An award-winning marketer with a talent for effective media relations, Flo is known for providing nimble internal and external communications and resourceful corporate strategy. A background in radio and television gives her a unique perspective on the media relations aspect of her current position. She previously gained fame as the News Director and Morning Show Co-Host of the “Rick and Flo Show” on B-103 Radio.
Flo is currently on the board of Women Economic Developers of Long Island (WEDLI) and is the administrator of the Press Club of Long Island. She is a past president of Public Relations Professionals of Long Island (PRPLI), which will be awarding her the Howard M. Blankman Mentor Award in May 2018.

Pitching Boot Camp
2018-03-29 18:00 - 20:00 | Lorraine Gregory Communications, 95A Executive Drive, Edgewood, NY, 11717, United States
Join panelists Kali Chan and Jody Fisher for a prelude to our annual Meet and Pitch the Media Night in April. At this pitching boot camp, you will learn from the best “pitchers” who often get great coverage.

Topics include how to target the right media, preparing the right pitch, following up after the pitch, successes and failures, what they learned along the way, and more!

Thursday, March 29
6 p.m.
Lorraine Gregory Communications
95A Executive Drive, Edgewood, NY

For more information, email lisa@familyaffairdist.com.

Click here to register.

Panelists:

Kali Chan, Director of Medicine Media Relations, Stony Brook Medicine
Jody Fisher, Vice President, Public Relations, Austin & Williams

Psychology of PR and Marketing
2018-02-28 08:30 - 10:00 | Girl Scouts of Nassau County, 110 Ring Road West, Garden City, NY, 11530, United States
What is neuromarketing? Why do we need it? Why should you care? How does it fit into the PR Mix?
You may have heard the term Neuromarketing being thrown into conversation (or maybe not), but this fascinating, relatively new discipline is rapidly changing the way we interact with consumers (whether they sit on the B2C or B2B side of the fence). Joanne Bloomfield, President of The Marketing Boutique and an expert on the application of neuroscience into everyday marketing, will deliver a thought provoking overview on Neuromarketing, how the brain really works and how you can leverage behavioral science to make your PR pop.
Get ready to have your mind blown!

Joanne Bloomfield FCIM
President of The Marketing Boutique – a highly creative agency specializing in branding and campaigns – Joanne has almost 30 years marketing and design experience. 21 years of that experience has been as an agency owner and consultant. Originally from the United Kingdom, Joanne is a Fellow of the Royal Chartered Institute of Marketing (the largest professional and academic marketing organization in the World). She specializes in the behavioral adaptation of marketing programs (all the regular marketing you would expect from a creative agency, with a huge side order of neuroscience) and is known for her creativity and incredibly high performing direct marketing campaigns. She also lectures about Marketing Communication and Neuromarketing at Universities in Europe and the USA.

Proven track record of delivering results
Nominated for national direct marketing awards
Expert communications strategist (multidiscipline, on-line & off-line)
Accomplished Graphic Designer
Vast tactical experience (on-line & off-line)
Specializing in Direct marketing and Branding (on-line & off-line)
Neuromarketing Focus
Published in 7 countries
Fellow of the Chartered Institute of Marketing

When
Wednesday, February 28, 2018 from 8:30 AM to 10:00 AM EST

Where
Girl Scouts of Nassau County
110 Ring Road West
Garden City, NY 11530
Register here

What To Expect In Marketing In 2018
2018-01-25 08:30 - 10:00 | Blue Ocean Wealth Solutions, 2200 Northern Boulevard, #200, East Hills, NY, 11548, United States
Join SMA/PRPLI as we kick off the New Year with the razor-sharp predictions of Alex Sheidler Vice President of the Winterberry Group.
Sheidler will make sense of the major forces shaping our industry in 2018 and beyond. You can expect eye-opening insights including:

Recap of major events of 2017
Forecasts of 2018
Macro Trends that Drive the Media Mix (including social/digital)

Speaker Bio:
Alex Sheidler is a Vice President with Winterberry Group, overseeing the firm’s analyst team as well as the research and creation of deliverables for the firm’s consulting practice. Mr. Sheidler joined Winterberry Group in 2013 and has completed 50+ consulting engagements. His work with the Firm includes supporting strategic planning, product roadmapping and development, and M&A target identification and qualification for a range of agencies, marketers, marketing service providers and private equity firms investing in the advertising/marketing services sector. Mr. Sheidler served as one of the key researchers on Winterberry Group’s point of view paper “The State of Consumer Data Onboarding: Identity Resolution in an Omnichannel Environment”
Prior to joining Winterberry Group, Mr. Sheidler served as a strategic analyst for the Education Advisory Board working with college and university CFOs on a wide range of process reengineering initiatives related to the delivery of student services, identification of alternative revenue streams, and optimization of university facilities and spaces.
Mr. Sheidler is an alumnus of Teach For America where he taught middle school social studies in Philadelphia. He holds a B.A from Pennsylvania State University and a M.Ed. with a focus on policy and law from the University of Pennsylvania.
Register online.

Annual Holiday Mixer
2017-12-01 18:00 - 20:00 | Lord & Taylor, 1200 Franklin Ave., Garden City, NY, 11530, United States
Celebrate the holiday season with your PRPLI friends at our Annual Holiday Mixer.

The event will include wine, soft drinks and appetizers. Please bring a new pair of pajamas (childrens’ size 12/14 and up to a men’s XL) for the Pajama Program.

Free for members; $10 for non-members.
Register online.

For more information, email Jerry Allocca.

PRPLI Community Service: Food Drive
2017-11-19 10:00 - 13:00 | Shop Rite, 3901 Hempstead Tpke., Bethpage, NY, United States
PRPLI is partnering with Island Harvest to collect non-perishable food items for families in need. Help us give back by participating in a day of community service on Sunday, November 19, 2017.
You can help by volunteering or visiting us at Shop Rite, 3901 Hempstead Tpke., Bethpage, NY from 10am-1pm.
Email Valerie Esposito for more information at vesposito@sjcny.edu.

Summer Networking Mixer
2017-07-12 18:00 - 20:00 | Tullulah’s, 12 4th Avenue, Bay Shore, New York, 11706, United States
Join PRPLI as we put beer and wine to the test with you as the judge! At this one-of-a-kind PRPLI event, you will choose between a beer tasting or a wine tasting, then we’ll tally up the votes and declare, once and for all, who is the greatest of all time.
Register here.

Annual Membership Dinner
2017-06-27 18:00 - 20:30 | Domenico’s of Levittown, 3270A Hempstead Turnpike, Levittown, 11756, United States
The annual Membership Dinner celebrates our membership and welcomes the 2017-18 Board of Directors.
This event is free and open to members only.
RSVP to rsvp@prpli.org.
Tuesday, June 27
6 – 8:30 p.m.
Domenico’s, 3270A Hempstead Turnpike, Levittown

Proposed Slate of PRPLI Officers and Directors for 2017-18:

OFFICERS
President: Donna Rivera-Downey, chief marketing and communications officer, Girl Scouts of Nassau County
Executive Vice President: Valerie Esposito, media relations manager, St. Joseph’s College
First Vice President: Jessica Bellucci, vice president of communications, Tribune Broadcasting
Treasurer: Jerry Allocca, founder and CEO, Connected Culture, Inc.
Secretary: Rachael Risinger, public affairs specialist, State Farm Insurance

DIRECTORS
Anna D’Aloisio, marketing brand manager, Excelsior Wines
Danielle De Souza, public relations manager, UCP of Long Island
Edith Reinhardt, principal, RDT Content Marketing
Cassandra Rowan, interactive media and marketing manager, Girl Scouts of Nassau County
Louise Cassano, owner and principal, LuCas Communications
Lisa Chalker, president/owner, Family Affair Distributing Inc.
Kim Como, communications manager, Newsday
Gregory Demetriou, CEO, Lorraine Gregory Communications Group
Tina Panos, president, Panos Graphic Services, Inc.

PRPLI Adopt-a-Battalion
2017-06-10 08:30 - 10:30 | Knights of Columbus Hall, 2 East Gate Rd., Massapequa Park, NY, 11762, United States
PRPLI is partnering with Adopt-a-Battalion, a volunteer-based organization that collects goods for members of the military who are stationed overseas, to create care packages for our troops.
Help us thank our dedicated military for their service by participating in a morning of community service at the Knights of Columbus Hall (2 East Gate Road, Massapequa Park) on Saturday, June 10, 2017 from 8:30- 11:30 a.m.
All are welcome to participate!
Please bring a few items from the list below. Click to enlarge or share.
Register here

2017 PRPLI Awards Gala
2017-05-09 18:00 - 21:00 | Westbury Manor, 1100 Jericho Turnpike, Westbury, NY, 11590
PRPLI 27th Annual Awards Dinner
Each year, notable Long Islanders are honored by Public Relations Professionals of Long Island (PRPLI) at a celebratory Awards Gala. We celebrate the accomplishments of a rising star, a lifetime achiever, Long Island achiever, mentor of the year, Long Island’s best PR campaign and outstanding media member, in addition to awarding scholarships to exceptional college students majoring in public relations. Honorees and their supporters truly enjoy a memorable evening.
Tuesday, May 9th, 2017.
Westbury Manor, 1100 Jericho Turnpike, Westbury, NY 11590
6:00 pm – 10:00 pm
Register and reserve your seat now!
2017 HonoreesJack Rettaliata Lifetime Achievement Award

Kevin Ryan
Kevin Ryan Public Relations, Inc.
Long Island Achievement Award

Randi Shubin Dresner
Island Harvest
Outstanding Media Award

Joe Dowd
Long Island Business News
Howard M. Blankman Outstanding Mentor Award

Ellen Fresina
Hofstra University
Rising Star Award

Carley Weinstein
Hofstra University
Tickets -TablesMembers* $90 | $100 (After 4/21/17)
Guests $120 | $130 (after 4/21/17)
Students $50
Table of 10 $1,000 | 1,100 )After 4/21/17
*Including members of DMALI, IABC, Press Club of Long Island and Social Media Association
SponsorshipsPlatinum $1,500
Reserved table of 10; full-page ad in commemorative journal with premium placement; recognition in all event advertising, promotion and publicity; logo recognition on event signage; journal and podium mentions; logo placement on PRPLI website for one year.
Gold $1,200
Reserved table of 10; half-page ad in commemorative journal; recognition in event advertising, promotion and publicity; recognition on event signage; journal and podium mentions.
Silver $500
Two tickets; half-page ad in commemorative journal; recognition on event signage; journal and podium mentions.
Commemorative Journal
Platinum $1,500
Reserved table of 10; full-page ad in commemorative journal with premium placement; recognition in all event advertising, promotion and publicity; logo recognition on event signage; journal and podium mentions; logo placement on PRPLI website for one year.
Gold $1,200
Reserved table of 10; half-page ad in commemorative journal; recognition in event advertising, promotion and publicity; recognition on event signage; journal and podium mentions.
Silver $500
Two tickets; half-page ad in commemorative journal; recognition on event signage; journal and podium mentions.
FullPage Ad $150 (4.5”w x 7.5”h) HalfPage Ad $100 (4.5”w x 3.5”h)
Space reservations and materials due no later than 4/21/17.
RSVPFor more information about our honorees and to order tickets, tables, sponsorships, and journal ads, contact Award Co-Chairs Donna Rivera-Downey, riverad@gsnc.org or Rachael Risinger, rachael.risinger.tqil@statefarm.com.

Annual Meet the Media Night
2017-04-20 18:00 - 21:00 | Four Points at Sheraton, Plainview, 333 S. Service Road, Plainview, NY, 11803, United States
Sponsored by PIX11, PRPLI brings you this highly anticipated event that allows you to learn directly from local information gatekeepers how to position your company’s stories as news and gain exposure for the public eye. Reporters are inundated with press releases and pitches, so bring a 30-second pitch that you can try out on our esteemed panelists for helpful feedback.
Panelists:
Elisa DiStefano, Entertainment and Features Reporter, News 12
Joe Dowd, Editor, LIBN
Sharon Van Zwieten, Assignment Manager, Fios
Amy Waldman, News Director, PIX11
Martin Untrojb, Morning Drive Producer at WCBS Newsradio 880
Moderator
Flo Federman, Marketing Manager, Marcum

Click to register.

Elements of Good Design
2017-03-21 18:00 - 20:00 | Four Points at Sheraton, Plainview, 333 S. Service Road, Plainview, NY, 11803, United States
Have you ever wondered about the production process of your company’s printed materials? Elements of Good Design will focus on the production process of marketing materials with an emphasis on content, design and printing, and producing a completed project from concept to delivery.
Tina Atlas Panos, founder and president of Panos Graphic Services, Inc., a New York State Certified Woman-Owned Business Enterprise (WBE), serving corporations and not-for-profit organizations. For more than 30 years, her agency has been one of Long Island’s leading independent design studios for print and electronic media. A past president of IABC/LI, Tina has received numerous awards for her business and volunteer work.
Tim Hurley, PRPLI board member, website designer, social media campaign manager and video director/editor. As director of communications for New York government relations and communications firm, Cahill Strategies, Tim produces visual media for profit, nonprofit and political advocacy campaigns. Tim’s skills include website design and building and managing social media campaigns.
Michele Cacioppo, Marketing Services Coordinator for Sir Speedy Printing and Marketing, which has offices in Westbury, Hauppauge and Melville.
$50 for members • $65 for non-members • $40 for members “in transition” • $25 for students
Register online or email rsvp@prpli.org.
Register Now…

Sweetheart Deal
2017-02-15 08:00 - 17:00
Become a member of PRPLI for only $75
Your Sweetheart membership includes: a FREE community service project to be held this winter; member rate to all upcoming programs, including Elements of Good Design and Meet the Media Night; and a special member rate for our annual Awards Gala!
PRPLI membership also includes our free annual dinner meeting, weekly email updates, the PRofessional newsletter, access to our job bank, discounted admission fees for other networking groups’ events and inclusion
in our social media groups.
Register by February 15.

PRPLI Wants You!- Adopt a Battalion
2017-02-04 08:30 - 11:30 | Knights of Columbus Hall, 2 East Gate Rd., Massapequa Park, NY, 11762, United States
PRPLI is partnering with Adopt-a-Battalion, a volunteer-based organization that collects goods for members of the military who are stationed overseas, to create care packages for our troops.
Help us thank our dedicated military for their service by participating in a morning of community service at the Knights of Columbus Hall (2 East Gate Road, Massapequa Park) on Saturday, February 4 from 8:30- 11:30 a.m.
All are welcome to participate!
Please bring a few items from the list below. Click to enlarge or share..

Register Here!

Annual Holiday Mixer and Toy Drive
2016-12-01 18:00 - 20:00 | Lord & Taylor, 1200 Franklin Ave., Garden City, NY, 11530, United States
Come mingle, shop and celebrate the holiday season with your PRPLI friends. Please bring an unwrapped toy for ACLD, an organization that supports children and adults with disabilities.
Includes appetizers, refreshments, a personal shopper and a 15% off discount for attendees. You can also enter to win a $150 Lord & Taylor gift card!
Free for members; $10 for non-members
Register online or email rsvp@prpli.org.

Marketing and PR Strategies for Professional Service Firms
2016-11-02 18:00 - 20:00 | Four Points at Sheraton, Plainview, 333 S. Service Road, Plainview, NY, 11803, United States
Creating exposure for your professional services firm comes with its own set of challenges. Unlike a manufacturing or retail company, you don’t have new products to talk about and there are few changes within law, accounting or insurance that have an impact on the general public. In this panel discussion, noted marketing professionals from well-respected firms will share their strategies for success.
Panelists: Debra Scala Giokas, director of marketing for Certilman Balin Adler & Hyman, LLP; Joe Benty, chief marketing officer for Chernoff Diamond; Elizabeth M. Cappa-Saitta, director of new business development for Kuttin Wealth Management; Leslie H. Tayne, Esq., founder of Tayne Law Group and Richard Shippee, director of communications for Eisner Amper, LLP. Moderator: Andrea Jones, founder of On Target Marketing and marketing manager for Rivkin Radler, LLP.
$50 for PRPLI Members | $65 for Non-Members | $40 for Members in Transition | $25 for Students
Register here…

Communicating with Diverse Audiences
2016-10-04 18:00 - 20:00 | Four Points at Sheraton, Plainview, 333 S. Service Road, Plainview, NY, 11803, United States
Long Island is a dynamic, diverse region populated by varied cultural and ethnic groups. As a communicator, how can you best position your client or organization to effectively convey your message to an increasingly diverse audience? Learn the best tips from Kara Alaimo, Ph.D., and Luis E. Montes.
Luis E. Montes
Assistant Deputy County Executive for Suffolk County and Founding Partner of Pan American Communications Minority/ Diversity Outreach, a firm specializing in minority outreach.

Kara Alaimo, Ph.D.
Global PR Consultant, assistant professor at Hofstra University and author of Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communications

Members: $50.00
Non-Members: $65.00
Member in Transition: $40.00
Student: $25.00
REGISTER NOW
Contact:
Enza Tullo
Public Relations Professionals of Long Island
rsvp@prpli.org
